Tuesday 21 October 2008

Coke Zero Meets Bond

The new Coke Zero advert is also promoting the latest 007 film, Quantum of Solace. It mimics the title sequences we all recognise as Bond.

Watch the commercial here


What I Like About It:
  • Colour - Simple colour scheme of black, white and red (red being the colour Coca Cola use for their brand). Red is a colour that signifies passion & danger, two things suitable to the Bond films.
  • Editing - A bottle of Coke Zero flies towards te screen and then we see the fizz bubbles of the Coke and silhouettes of women swimming in it. This transitions smoothly into a car chase scene. Very suave, smooth and impressive graphically.

  • Shape - Interesting use of shapes. Women's curves used next to the curves of a Coke bottle. Makes the drink seem sexy (if it's possible for a bottle of coke to be sexy). About 45 seconds into the commercial there are sots were you only see parts of people e.g. a woman's legs, a man's head and shoulders. Leaves their identity secret. Also is interesting as there are lots of figures on screen at the same time, all doing different things. You focus on different tings every time.

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