Thursday 16 October 2008

Kyle Cooper


Kyle Cooper is well known for making title-sequence for films. Some Cooper titles you might recognise are; Se7en, Dawn of the Dead, Spiderman, Mimin, Mission: Impossible. He didn't only cover action films, as he made sequences for films such as 101 Dalmations, Zoolander & Blades of Glory.


SE7EN

Seven was one of the first great modern movie title treatments with some creepy-yet-tasteful typography. Designed by Kyle Cooper, a pioneer in motion graphics who founded Imaginary Forces in 1996 with Peter Frankfurt and Chip Houghton. Over the years, the firm has pumped out some of the most influential title treatments in history.

Seven is about a meticulous serial killer and his relationship with two detectives who are trying to catch him.

In many ways, the opening sequence for Seven is responsible for a renewed interest in the importance of film-title design on the part of producers, directors and viewers.

The replacement of the V with the numeral 7 creates an identity that exists seamlessly between word and image: SE7EN.

Infused with the fast-paced, hard-driving, horror-influenced music of Nine Inch Nails, the sequence intentionally instills a feeling of unease in the viewer.

The viewer is not only provided with tense type treatments, but as you watch, you become made aware of the manipulation of the medium - film.

The credits are hand-scratched into the film, sporadically appear and overlap, pushing the limits of legibility.

This activity overlays a close-up of a hand carefully cutting and pasting words and phrases with a razor blade. This creates tension. The tension is between the meticulous behavior of the serial killer with his conquests and violence he thrusts upon his victims.

Watch the SE7EN title sequence

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